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Mobile marketing agency

We bring your app users who actually pay

We buy traffic, grow store rankings and make creatives that convert. We answer for CPI, CPO and ROAS, not impressions.

Get a media plan → See case studies
App StoreGoogle PlayRuStoreAppGalleryXiaomi GetApps
Campaign · iOS + Androidlive
Installs, last 30 days
184,320+38%
CPI$1.05
ROAS D30142%
Retention D731%
CPO$4.90
Click
100%
Install
46%
Sign-up
28%
Purchase
11%

This is what a client dashboard looks like. Sample data.

4+ yrsin mobile marketing
200+campaigns launched
15M+installs delivered to clients
40+traffic sources in use
Clients

Who we work with

Brands in retail, fintech, delivery services, media and games.

Goldapple
Cian
Alfa-Bank
Samokat
Delimobil
ivi
S7 Airlines
Dark Genesis
Avito
Lamoda
Services

Your whole app funnel in one team

From the first install to the repeat purchase. Channels, creative and analytics work as one system, so the report shows what each of them contributed.

User Acquisition

User acquisition

We buy installs and in-app events across OEM stores, DSPs, VK Ads, Yandex Direct and in-app networks. We optimize for the event, not the click.

  • CPI
  • CPA
  • ROAS
Retargeting

Re-engagement

We bring back users who installed and forgot. ML segments by purchase likelihood, deep links to the right screen, and checks against cannibalizing organic traffic.

  • Reattribution
  • LTV
  • Incrementality
ASO

App store optimization

Keywords, listing copy and visuals, reviews and ratings, featuring. App Store, Google Play, RuStore and AppGallery.

  • Rankings
  • Install CR
  • Rating
Creative

Mobile creative

Playable ads, rich media, UGC videos for video networks and statics for every placement. We test in batches and switch off weak ones fast.

  • Playable
  • UGC
  • A/B tests
Resell

Ad accounts and compliance

Ready-to-use ad accounts on major platforms, discounted top-ups, payments to foreign networks and ad labeling for Russian regulations.

  • Ad labeling
  • Direct contracts
  • Bonuses
Strategy

Strategy and analytics

Audits of current campaigns, unit economics, media plans, MMP setup and end-to-end reporting. Market research for your category.

  • Audit
  • MMP
  • Media plan
Channels

We buy traffic where it pays back

We build the media mix around your goal and product economics. Every new source starts on a small test budget, and we scale only what hits the KPI.

CPIpay per install
CPAper sign-up, order or deposit
RevSharea share of user revenue
Fix + KPIretainer with a performance bonus
Media mix: e-commerce, Android + iOSbudget share · sample
OEM storesXiaomi, Huawei, Samsung, Oppo, Vivo
CPI30%
VK Ads and Yandex DirectYandex Ad Network, myTarget, app install campaigns
CPA22%
Programmatic and DSPin-app inventory, retargeting
CPA16%
In-app networksrewarded video, playable
CPI14%
Influencers and Telegramseeding, promo codes, UGC
CPA10%
Apple Search Ads and ASObrand and category queries
CPI8%
Case studies

We measure results in our clients' revenue

Electronics retail

Cut in-app cost per order and doubled the mobile share of sales

We moved buying from installs to first-order optimization, added OEM channels and ML retargeting on abandoned carts.

−62%CPO
×2.1in-app orders
6 moproject length
OEMDSPRetargeting
Fintech

Launched a new banking app in RuStore and AppGallery

We built the keyword set from scratch, redesigned screenshots for each store and ran buying on the "card issued" event.

Top 3in category
+35%install CR
−28%CPA
ASOVK AdsYandex
Grocery delivery

Paid back acquisition in the first month with playable creatives

We made a series of playables and UGC videos, tested 48 variants and kept the 6 with the best ROAS.

118%ROAS D30
48creatives tested
+44%CTR
PlayableUGCIn-app
Mobile game

Scaled buying to 10 countries without losing payback

We expanded geos on a day-7 ROAS forecast and cut sources with fraud flagged by the MMP.

×4buying volume
104%ROAS D60
−17%fraud share
Global UAAntifraudPredictive ROAS
Industries

We know the metrics of your category

E-commerce and marketplacesCAC · CPO · ad cost ratio · LTV
Fintech and bankingcard issued · first deposit
FoodTech and deliveryfirst order · frequency
Ride-hailing and scootersfirst ride · retention
Streaming and mediatrial → subscription
Travel and airlinesbooking · average order
GamesROAS D7/D30 · ARPDAU
Real estate and classifiedslead · call · listing posted
Process

First results two weeks after the brief

Our process is transparent. You get access to the dashboard and raw MMP data from day one.

Audit

We review current campaigns, attribution, unit economics and your store listing.

3–5 days

Strategy

We set KPIs, calculate the target CPI and CPO, and build the media plan.

up to 1 week

Test

We launch channels and creatives on a test budget and cut whatever doesn't pay back.

2–4 weeks

Scale

We move budget into the best combinations and expand geos and formats.

ongoing

Report

A weekly report and review: what worked, what we change, and what it earned.

every week
Contact

Tell us about your app

We reply within one business day with hypotheses and a draft media plan.

New businesshello@brandstorm.mobi
Monthly budget